Bruce Akhurst

Commercial    Strategy    Marketing    Pricing

Bruce Akhurst is a versatile and experienced Commercial Strategy and Marketing Director with expertise spanning telecoms, consumer goods, education and transportation

Experience includes:

  • Senior roles in leading marketing organisations at start-up, early stage, growth, transition/ turnaround, re-positioning and through flotation and sale. Zero to 5bn turnover range

  • Operational experience with particular emphasis on marketing management and pricing in complex and fast evolving markets. Price positioning, competition and regulatory compliance

  • Commercial management, revenue management and growth, margin / profit /ROI improvement

  • A track-record of accurate, insightful and actionable strategic analysis, innovation and leadership. 

  • Delivery of genuine performance breakthroughs and auditable financial benefits

  • Education, Retail, utility, consumer goods, electronics, telecoms, internet and service sector experience spanning public and private organisations

  • National and international senior management and board experience including non executive Directorships and encompassing groups, subsidiaries, Joint Ventures, franchises and MVNO's

  • Qualified as a UK Director (MIoD), Chartered Marketer (MCIM) and Executive member of the Marketing Society.

Bruce is available for Interim, Project, Advisory or Permanent roles including :

  • All Commercial, Marketing, Operations and Strategy Director roles

  • Consumer products, Public services, Education, Mobile, online and similar

  • Product and service launches, marketing, funding and growth strategies, sales channel strategies

  • Pricing and commercial strategy in retail, wholesale, contract, prepay and subscription models

  • Annual Operating Plan production and performance. Initial presentations to VC's, shareholders and backers

  • Strategic review and business planning. Resolution of commercial, performance and other issues.  Change management and transformation.  Marketing Strategy

  • Competitive positioning, competitor reaction, market entry strategies and segmentation

  • Bidding, compliance and partnership with UK / EU regulators, lenders and agencies

  • Consulting, troubleshooting, organisational design and team structure / recruitment

  • Innovative communications solutions using mobile technologies including GSM, digital, web and VHF / UHF point to point radio (Akhurst.Net)

If you need swift and effective results in any of these areas or a preliminary discussion about the ways I could advise or assist your organisation please contact me via the buttons below

View Bruce Akhurst's profile on LinkedIn


Bruce Akhurst's background

In 1989, after an early career spent in manufacturing and consumer goods, Bruce Akhurst was a founder member of the bid and start-up teams of leading UK mobile operator one2one. Having worked for and seen that company launch its revolutionary mobile phone service in 1993 (growing spectacularly to 1bn turnover in just 6 years) he subsequently held board level positions at T-mobile, Orange, Vodafone and Eurostar

With extensive experience across Commercial, Marketing, Brand, NPD, Pricing, Planning, Operations and Strategy he is well regarded as a managerial generalist, operational trouble-shooter and as a driver of insight, innovation and change

In the last few years Bruce has worked with Vodafone UK, Orange UK, a leading Internet Service Provider, Eurostar, National Rail Enquiries Ltd, two Venture Capital organisations, been Commercial and Marketing Director at South West Trains and was also the Founding Commercial Director and CCO at Social Media start-up Audioboo.

His extensive operational and company governance experience thus spans the full range from 'start-up' to 'blue-chip' in private and public service sectors.

Bruce Akhurst holds a BSc Honours degree from Bradford University, was awarded MCIM Chartered full member status by the Chartered Institute of Marketing and studied to qualify as a full (MIoD) member of the Institute of Directors.


My blog

Marketing and Campaign Articles

Guardian Website

Paid Content Article

Vodafone Orange Audioboo National Rail Enquiries Eurostar
Mobile Marketing and Strategy Expert Interim Marketing Commercial

Copyright Akhurst Consulting 2016.  All rights reserved

My  CV

Bruce Akhurst is a versatile and experienced Commercial Strategy and Marketing Director

Open University


Make Positive


South West Trains

National Rail





Orange UK


One 2 One

Thorn EMI



Company names and/or logo's are for illustrative / CV use only and are the property of their respective owners.
No current association, interest or endorsement is
implied or intended and
nor should any be inferred

brucehtml 20-11-2016